How can you find your TAM and validate your product-market fit if you don’t know who your bulls eye customers are? UX research is a way to accelerate the learning curve of startups and derisk the investment.

We had another great session of my H4H impact venture incubator course at Columbia Business School this term. Michael Margolis, UX Partner at Google Ventures (GV) joined us to chat about the key takeaways of an effective research sprint to improve the success of a venture.

Michael shared with us highlights of his approach developed over his vast experience working with Uber, Slack, Foundation Medicine, One Medical, Flatiron Health, GitLab, Lime, Kindbody, Gusto, Blue Bottle Coffee, StockX, Cockroach Labs, and Nest. These are all companies known for effectively scaling based on maximizing the value of their customer/user experience.